The idea is to bring on board MG’s 50-strong team of consultants, designers, marketers, insight specialists and entrepreneurs, based in London, Edinburgh, New York and Toronto, to work with the Big Four firm’s specialists in large scale digital transformation to “enable clients to reinvent their businesses for the future”.
The two founders, Peter Sayburn and Gideon Hyde, who set the business up in 2009, will become Deloitte partners and continue to head up the team.
“We are really excited to be joining forces with Deloitte,” said Sayburn, “Excited about the growth opportunities it brings us as a business and the opportunities this creates for our clients around the world.”
“Ultimately we’re extending our leadership in delivering big company innovation. Market Gravity’s impact, and the impact on our clients and their customers, will be bigger than ever before.”
The consultancy aims to “unleash the spirit of entrepreneurship and power of innovation within big businesses”. It has worked with major corporations including British Gas, Barclaycard, Aegon and Boots, to create new products and services.
Deloitte has collaborated with MG on a number of projects in the past, said Deloitte technology consulting partner Rich Hurley. “The team at Market Gravity have a unique combination of insight commercial and design skills that give clients confidence to take a big idea and launch it to market – much quicker than previously possible.
“The entrepreneurial spirit is evident in all their work and something we know that all our clients will love.”
The deal, under which Deloitte acquired all MG’s shares, took place yesterday (31 May). MG is now part of Deloitte’s globally connected network of member firms in the UK, US and Canada.