Announced in June this year, the rebrand will see more than 110 member firms globally adopt the name RSM. The move follows RSM’s strong financial performance and growing international client base.
Jean Stephens, CEO of RSM International, said, “Uniting under one brand is an important step in our long-term growth strategy.
“In an ever more globalised economy, our new brand will further differentiate our offering to leaders of entrepreneurial, growing organisations globally who want to work with advisers that really take the time to understand and care about their business and its drivers.
“The new single brand enables us to better promote our resources and expertise, and provide an enhanced, seamless service offering to clients all over the world, benefiting them and also our 37,500 professionals globally.”
In the UK, RSM member firm Baker Tilly will now roll out the new RSM logo and brand positioning across 35 locations.
Baker Tilly bought RSM Tenon, the former UK member of the RSM international network, out of administration in 2013, creating a combined firm of around 3,500 partners and staff with a combined annual fee income of over £300m. It announced its decision to join the RSM international network as its UK member firm in April 2014, raising speculations over when, and if, the firm would rebrand.
Laurence Longe, now RSM’s UK managing partner, said, “Even though our name is changing, we are staying true to our roots and we are committed to serving the needs of all of our clients both nationally and internationally.”
Longe explained that uniting under one name would attract middle market leaders from all over the world.
He said, “Clients using an RSM firm will now have much greater confidence that they will receive the same high quality of professional service for their audit, tax and consulting needs wherever they do business in the world.”
In line with the rebrand, the former Baker Tilly firm will launch a new look rsmuk.com website, as well as a new handle for social media site Twitter, @rsmuk.
RSM is the world’s sixth largest provider of tax services and the seventh largest audit, tax and consulting network. With a workforce of 37,500 professionals across the world, the firm is also the fifth largest firm in the US and the third largest in China.
“By coming together under a common brand, we will be better able to draw on local knowledge and global expertise from across the network,” Longe said. “This will help us to help our clients be successful wherever and whenever they expand the international reach of their business.”