13 Nov 2012 12:03pm

James Wilson: founder of We Love Sleep

As part of our coverage of Global Entrepreneurship Week 2012, we are speaking to a series of entrepreneurs about their challenges and what makes their work rewarding

In this interview James Wilson, founder of We Love Sleep, explains why he gets a buzz out of challenges in building the business. He also has some words of advice for accountants working with entrepreneurs, and why they need to show enthusiasm for the business.


Video by Sophie Mei Lan and Daria Nitsche of Verita 


Yesterday we spoke to Lottie Bennett, founder of pet product company Pawsitively Pets.

Throughout Global Entrepreneurship Week (#GEW2012) we will be exploring what makes a good entrepreneur, and why they need accountants. The site is being guest edited by Natalie Campbell, founder of A Very Good Company.


Helen Roxburgh