30 May 2012

The theme music of the Big Four

Facebook now has its very own dedicated song, but where is the theme music for the giants of accountancy?

An amateur video production began to circulate on youtube this week called the ‘Thank You Facebook’ song, dedicated to the IPO world’s biggest social network. The video, which features its smiling producers singing their appreciation for Facebook in front of international locales from Hollywood to the City, has already received over 160,000 hits.

The ditty’s saccharin pop-music style has, however, been greeted with something of a mixed reaction, with the song receiving a four to one ‘dislike’ rating.

While the ‘Thank You Facebook Song’ was not produced by Facebook themselves, it is reminiscent of some of the past efforts of large businesses to produce theme songs and videos.

The Big Four accountancy firms have been no stranger to this phenomenon.

A good example is this teambuilding video ‘Oh happy day’ from Ernst & Young, which mimics Christian pop music using guitars and a saxophone to extol the firm’s “leadership in work, in play, and everything we do”.

A particularly good offering from PwC in a slightly different style includes shots of an eclectic range of people walking through London with the PwC red bar logo hovering behind their heads, all set to the sound of Harry Nilsson’s 1969 song ‘Everybody’s Talkin”.

Sadly Deloitte do not seem to have released anything comparable, however this video, recorded on a handheld video camera shows a Deloitte ‘Welcome Song’ apparently at an American conference. Soft piano music is accompanied by wonderful, if very out of tune, lyrics welcoming you to the Deloitte family, and even a Deloitte rap.

The finest of the Big Four corporate music videos, however, must be the “Dream of Power and Energy”, apparently a motivational song produced by KPMG.

The rhyming chorus is particularly impressive with “KPMG, strong as can be” going for gold and “hold[ing] on to a vision of global strategy”.

The ‘Thank You Facebook Song’ is thoroughly outclassed by these audit-firm precursors.


Tom Stevenson