Danny McCance 2 Aug 2017 11:11am

PwC buys analytics consultancy

The Big Four firm has acquired research and analytics consultants Optimisa Research to create PwC Research

Optimisa research, with 45 employees and annual turnover of £4m, will merge with the UK’s second largest firm, creating a 100 strong team of research and analytics consultants in Belfast, Leeds and London.

“Our services complement those of PwC and together our combined potential will allow us to deliver a more rounded solution for clients,” Michelle Norman, CEO of Optimisa and now a director at PwC, said.

“We have similar aspirations for growth and now, as part of PwC Research, I am confident that we can accelerate our combined growth and reach,” she added.

“We are already providing research and insight to PwC clients globally and this acquisition will expand our capacity to deliver integrated quantitative and qualitative insights to both business and consumer-facing clients,” said Honor Mallon, partner and PwC research leader.

In March, research showed that The UK consulting market grew four times faster than the economy last year thanks to the uncertainty caused by Brexit, PwC alongside the other Big Four are set to be the biggest winners.

Yesterday, it was revealed that the National House Building Council is suing PwC for £35m in a row over payments of corporation tax that it did not need to make.