The tax of between 20p and 50p, first reported in the Sun, will be applied to certain drinks in certain venues for the duration of the match.
Stonegate claimed that “event pricing” such as England World Cup games is “common”.
A spokesperson for the pub company said, “It is common practice across pubs, bars and entertainment venues to implement event pricing when big events take place, to ensure customers have an experience in which they can be served quickly, remain safe and enjoy the occasion.”
Industry experts, however, told the BBC that it is not common practice, while rival Wetherspoons said they would not be following suit.
England play Sweden on Saturday afternoon in their first World Cup quarter final in over a decade, with pubs once again expecting a bumper day.