Raymond Doherty 5 Jul 2018 04:18pm

Pub chain adds World Cup beer tax

One of the UK’s biggest pub and bar owners is charging up to 50p extra on the price of a pint during England World Cup games

Stonegate Pub Company, which owns almost 700 bars and pubs across the UK, including chains such as Slug and Lettuce, Walkabout and Yates’s, said that the charge is needed to cover the cost of extra security and cleaning.

The tax of between 20p and 50p, first reported in the Sun, will be applied to certain drinks in certain venues for the duration of the match.

Stonegate claimed that “event pricing” such as England World Cup games is “common”.

A spokesperson for the pub company said, “It is common practice across pubs, bars and entertainment venues to implement event pricing when big events take place, to ensure customers have an experience in which they can be served quickly, remain safe and enjoy the occasion.”

Industry experts, however, told the BBC that it is not common practice, while rival Wetherspoons said they would not be following suit.

England play Sweden on Saturday afternoon in their first World Cup quarter final in over a decade, with pubs once again expecting a bumper day.