Small businesses that sign up to the platform will access a member dashboard that offers real-time peer-to-peer networking and feedback, a rated adviser marketplace and a business health check.
At the launch last night in London, Emma Jones, founder of Enterprise Nation, said, “We are offering businesses in the UK a new way to access the on-demand advice they might need as a start-up. The platform identifies areas that businesses might need help with and matches them with a relevant advisor to offer that all-important support. By collaborating with the ICAEW, we are offering five million smaller businesses operating in the UK access to the best in the field.”
Small business commissioner Paul Uppal and founder and chief executive of HomeServe Richard Harpin also spoke at the event.
Members of ICAEW’s Business Advice Service can publish details of their specialisms on the platform for free, making it easier for small business owners to find them.
“ICAEW strongly promotes the value that its members can provide to businesses and this presents another opportunity for our members to showcase their skills. Approximately 500,000 new businesses start in the UK each year, but 60% ceases to trade by the end of year five. This new platform presents the perfect opportunity for new businesses to get the advice that could be the difference between success and failure,” said Sharron Gunn, ICAEW executive director.