8 Jan 2018 03:47pm

As I see it: Viv Parry

With over 20 years of business experience, including 11 as MD of Exquisite Handmade Cakes, Viv Parry now supports and mentors others at Be Amazing

Caption: Photography: Felicity McCabe
I trained to be a chartered accountant to give myself a foundation for a career in business. The qualification is internationally recognised and has been a great grounding for growing and scaling my own business. My dream was, and still is, to be a fiction writer, based somewhere in the sun.

I was always curious to learn what made for a successful business and what was required of owners to lead and manage.

I learned I had an ability to support and inspire others while working at PwC as an audit manager. Gaining knowledge of finance and the mechanics of business is only one part of success; people have the ability to make or break a business. Learning to work with and support others was one of the most significant developments of my early career.

Juggling work and my role as mother to three daughters has been a challenge. It has definitely honed my logistics skills. It’s important that they understand the significance of business to the economy and that success is largely a result of hard work and resilience.

My cake business was born out of an opportunity to buy assets out of liquidation. I was the bookkeeper and worked in the sales department, so I knew I could turn the business into something successful. I have always had a desire to be in control of my own destiny, to create something and to have a sense of purpose.

I take great pride in the fact I created jobs for people and enabled others to grow and develop personally. Nurturing and developing others has always meant as much to me as monetary success.

The environment for start-ups could be improved by bringing business education into the school and college curriculum earlier; and to increase education around emotional intelligence, leadership and management. Support around investment readiness or alternative sources of finance for growth is also critical.