Volvo 18 Jun 2019 10:59am

Seas the day: corporate social sustainability

SPONSORED CONTENT: Our ecosystem is currently at breaking point. And Tom Franklin knows this. He’s on a quest to inspire our future generations to right the wrongs of the modern world. And Volvo is there for every part of his journey.

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Caption: Volvo supports Tom Franklin in his quest to inspire our future generations

A bolt from the blue

As a primary school teacher, Tom was shocked to discover that many of the inner-city children he taught had never seen or touched the sea. And he realised he had to do something about it. By teaching his pupils about the value of our oceans and showing each child how they could make a difference, Tom knew he could inspire them to take care of our seas for the future.

The coast costs

Lack of school funding is thought to be the biggest factor in keeping children away from the sea. Which is why Tom has launched a project to promote ocean literacy and empower a new generation of city kids.

By taking them to the unspoiled coastline of Cornwall, he is teaching them about sustainability, coastal wildlife and conservation. They even collect plastics washed up on the beaches.

Investing in our future

Tom elected not to wait around for a government grant to support his venture, instead preferring to crowdfund. But his concept needs to be amplified. So Volvo is helping Tom to inspire others.

His story is the latest to be featured in Volvo’s multi-award-winning film series called “THE UNSEEN OCEAN”, which is available on Sky Atlantic.

And with our illustrated children’s story “The Day the Ocean Went Away”, we’re not only propelling Tom’s vision, but supporting it, with all proceeds going towards his cause.

Pioneering partners

Georgina Williams, Head of Marketing, Volvo Car UK, explained why Tom’s story resonated so strongly.

“Volvo’s philosophy is all about caring for people and the world in which we live. Sustainable behaviour is all of our responsibilities, now and in the future.

“We think about sustainability as a whole every time we take a decision and consider the effect it has on the world and its inhabitants."

Decisions with a conscience

Volvo has already made noteworthy strides towards a more sustainable future. Since last year, more than 600 of our employees have undertaken beach clean-ups on every continent in support of the United Nations’ Clean Seas campaign. And one of our most recent clean-ups happened right here in the UK.

But it’s important to us that our cars also reflect our vision for the future. By 2025, we’re aiming for at least 25% of the plastic in our newly launched vehicles to be made from recycled materials.

There’s value in values

These are just some examples of the much broader piece of work we’re doing to bring our philosophy to life. In recognition of our commitment to the planet, as a responsible business and manufacturer, including our compliance and ethics programme, the Ethisphere Institute has named us one of the world’s most ethical companies, for the third consecutive time.

We are honest about the realities of climate change and about the part we play. And we want to be part of the solution and to be an even better partner for you and your fleet. In addition to our climate-neutral manufacturing and boosting recycling, our future programme of vehicles shows a real commitment to electrification – every new car launched from this year onwards will include an electric motor in either fully electric, plug-in hybrid or mild hybrid form.

And, where we lead, other businesses and our partners may well follow. Besides, an ethical approach is not only the right thing to do; it also makes business sense and helps to attract and retain the best talent.

Back to the future

Tom is already planning his next ocean induction and we are continuing to deliver on our much-needed promise to the planet.

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Watch the film

Ambitions for our planet [timeline]

2017 – 18
The Volvo Ocean Race

Sourced and contributed critical data on ocean health towards scientific research.

2018 – now

Mobilised our workforce in support of the United Nations’ Clean Seas campaign.

Turn the tide on plastic

Eliminate single-use plastics from our offices, canteens and events.

Plastics Recycling Awards Europe

Volvo Cars has been awarded for its sustainability ambitions and building a version of the XC60 T8 Twin Engine plug-in hybrid containing high levels of recycled plastics.

Solar energy installations

Manufacturing operations to be climate neutral.

Recycle and recover

At least 25% of the plastic in our newly launched cars to be made from recycled materials.

Volvo are part of ICAEW member rewards. Visit icaew.com/volvo or call the Volvo Car Business Centre on 03333 204 147