30 Oct 2015 10:04am

EY and LinkedIn announce deal

Big Four firm EY has announced a major new deal with social media network LinkedIn

The firm will use LinkedIn, which is marketed as a professional networking tool, and its network of more than 400m professionals, to drive social selling for both businesses.

LinkedIn yesterday announced a 37% increase in revenues year-on-year, rising to $780m.

EY has also agreed to use LinkedIn’s Sales Navigator tool, providing “thousands of EY people” with the product.

Mark Weinberger, the EY’s global chairman referred to the businesses’ shared “sense of purpose”, and said the tie-up would advance the services the firm offers its clients in a changing world.

He said, “At EY, we continually strive to build a better working world by bringing our clients the tools and services they need in a rapidly changing business environment. Data analytics and technology have transformed the way companies operate, and together, EY and LinkedIn will provide organizations with leading-edge tools to navigate those changes.”

Speaking at the announcement of the companies’ results, Jeff Weiner, LinkedIn’s CEO, described it as the biggest single deal in its history.

He said, “Our collaboration with EY will enable us to leverage EY's extensive capabilities, footprint and global reach. Together, we'll help companies develop deeper and more trusted customer relationships through social and data analytics. We believe this strategic relationship will lead to collaboration and co-creation of solutions, generating opportunities for both of our organisations.”

Ellie Clayton

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