World Cup may uncover football's next marketing superstar
Russia 2018 may be the last time we see Ronaldo and Messi playing in a World Cup together
PwC has most valuable brand of Big Four
PwC, Deloitte and EY are three of the top 100 most valuable brands in the world
EY has UK's most powerful brand
The Big Four firm has the strongest brand in the UK after a successful year
The value of brands to businesses
Businesses can no longer rely on financial performance alone to underpin their value
Prepare for impact: the rise of shareholder activism
Shareholder activism is on the rise and has reached Europe at full speed
Future of Deloitte US CEO in doubt
Cathy Engelbert is not nominated for a second term at the US firm
Will the measures against late payments work?
Late payment is a huge cost to the UK economy, but will new government measures will make a difference?
The 10 steps towards a successful rebrand
As ICAEW launches its new brand this month, economia looks at the reasons organisations rebrand and how to get it right
Why middle-aged entrepreneurs are better than young ones
There is reason to believe that we’d be better off investing in older entrepreneurs
KPMG South Africa's leadership resigns over Gupta scandal
Most of the senior management at the Big Four firm’s South Africa business has quit over the deepening Gupta scandal
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